Client: Self Initiated
Role: Design + Direction
Type: Brand Identity, Product Design
I recently developed this personal project that aimed to bridge the gap of practical education for leaders of creative endeavors. Many people have skills training (design, writing, etc.) but there are few resources for practical ways to lead well in the day-to-day grind.
Thus, Fancy Advice was born. Intended to be a bit tongue-in-cheek regarding advice sites that promise improbable results. The brand is “bullshit free” and aims to be fun and inspiring. The products are primarily small practical, handbooks and posters.
I was the sole designer, writer, and creator of the brand.
The brand utilizes clean, san-serif type that is bold and to-the-point. The colors are vibrant, fun, inviting, and create a huge amount of versatility when it comes to products and social media assets.
