Client: Norwood Development Group
Role: Design + Direction
Type: Brand Identity
Web/UX Dev: Jon Sulkow

The Mae’s website needed to serve a high-end clientele and thus the experience and visual design needed to give the feeling of luxury at every movement and click.  It also needed to function as the core sales avenue because the building will not be completed until Late 2020. The site is editorial and narratival in nature, inviting the user into the property and giving a taste of the incredible experience of living at The Mae.

Utilizing a visual framework that lent itself to interaction design was key, so I incorporated a high amount of imagery and subtle design elements. The site also needed to be really simple to navigate, as the typical user would be 65+ and also on mobile. Taking a usability stance from the beginning was important to the strategy, structure, and overall design.   *images are placeholders as the actual building was not finished