Project Owner - The Good & Simple Company
Lead Strategy, Art Direction, Design - Jeremy Worley
Strategy Assist, Copywriting - Jeremy Reeves
Product Build - Kebloom Team

Via The Good & Simple Co, the brand of Kebloom had been overhauled and the product was next. It was an educational platform teaching 7-12 year olds the process of turning their idea into something real through entrepreneurship. The first version of the product was  complex and burdensome to navigate, so everything was viewed through the lenses of ease of navigation but also the continual feeling of forward motion. The patience of the target market is small, so we aimed to encourage them with continual, small wins throughout the process. Celebrations of achievements, confetti, and positive affirmation are a rhythm throughout. The intent of the design was to match up with their new brand identity and to give a really easy user flow for both the kids and the teachers (who were paying for the service).