A Strong Mark
Alex loves simple, straightforward, work-horse design. So we explored various options that all communicated strength, confidence, and approachability. The mark we landed on is a Futura based with a border around it. It gives a feel of the old-world publishing houses while remaining relevant and forward-thinking.
A Memorable Mark
The secondary mark was developed to be consistent and familial to the primary mark, yet also stand on its own. The mark reminds one of a stamp or typewriter key.
The color palette was created to be minimal and simple. Nothing gaudy or obtrusive, just a simple black and white with a grey accent when needed.