Creating a unique, memorable and fun logo and brand mark was the first task. We landed on something that felt approachable and navigated the border of fresh and professional.
The pineapple is used as a background element often as it is a well-known hospitality symbol.
Tyler had a need for a lot of versatility as he was going to be creating A LOT of content. Thus, a color system was developed. Pops of color and bold contrast were key. Over time, the colors will be well known as Meaningful Hospitality colors.
Templates Templates Templates
For Tyler, having a host of templates for all types of content was critical. So we utilized the color system that was developed and built out templates for all social media channels, podcast channels, presentation slides, and marketing collateral.
One of the most fun parts of the project was creating a set of 3 illustrations that were related to Tyler’s Hospitality Ecosystem. Each illustration had unique elements, utilized colors and symbolism, and was capable of standing on its own or in a group setting.