Creator, designer, doer.
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Greenway Flats Brand Design

In the winter of 2019, I had the opportunity to once again come alongside Nor’wood Development Group to brand a project that was truly groundbeaking, Greenway Flats.

The project was pro-bono, and the property was one-of-its kind. Its intention: combat chronic homelessness. The property serves as a platform for Springs Rescue Missions continuum of care. Where each person is treated with absolute dignity and respect on their journey. Greenway Flats provides a studio apartment and resources to hopefully end the chronic homeless cycle.

SERVICES
Brand Design - logo, fonts, colors
Collateral - signage, way-finding, stationary

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A Versatile System

A Versatile System

Through the shapes that create the primary mark, I was able to develop a system that could be used in a range of contexts. Whether it be signage, wall art, or marketing collateral, the shapes are everywhere. Further emphasizing the beauty of each person’s story and background.

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Simple, Calm, Dignifying

Simple, Calm, Dignifying

Throughout the property you’ll find positive and hopeful sentiments merged with the various shapes and colors that were used. The intent was to create calm, strength, and stability for each viewer.

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