Creator, designer, doer.
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333 ECO Brand Design

In late 2017, I had the opportunity to work with a wonderful team of people at Nor’wood Development Group that were opening a Downtown apartment residence that had the best amenities and experience that you could expect from a residence in a major city, but in the mid-sized Colorado Springs. The residence was a key part of a Downtown renaissance that is in process for the city, and I was grateful to get to work on such an awesome piece. Situated in the heart of Downtown, with the best of urban life and Colorado (hiking, biking, mountains), 333 ECO was ready a success waiting to happen. 

SERVICES
Brand Ethos - values, positioning, strategy
Brand Design - logo, fonts, colors, style guide
Wayfinding + Signange
Collateral - website design, floorplans, marketing
Art Direction - photography

The Property

The Property

The name derives from its address, 333 East Colorado, and has a unique character to it. I helped the team define their brand values that would then influence everything from marketing to guest experience to the types of coffee makers that were purchased.

The Brand Build

The Brand Build

With a solid foundation and vision for the intended experience, I began crafting the visual collateral: logo mark, secondary mark, typeface, color palette, and style guidelines. The logo mark is a modern, custom approach on a stencil. Creating an iconic, memorable, and functional piece that is recognizable anywhere in the city. The stencil is slightly rounded on each corner to create a light softness.

Intentional Restraint

Intentional Restraint

The color palette was intentional restrained and confident with a bold pop of color. Utilizing heavy white space, the orange becomes a distinct and memorable color.

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Versatile Pieces

Versatile Pieces

The secondary mark takes note from the space and movement created by the stencil lines and looks to be another format option. The letters connect and flow into each other while also functionally serving as a sort of “badge”.

A Robust Library

A Robust Library

A library of icons were created in order that there be versatility and brand design in each piece of the property. A modern movement, flow, and line direction create consistent across each. A custom typeface was created to provide a library of tools to brand the property with in future scenarios. The goal was to have a fully branded property from the logo down to the individual letters of the many pieces of signage throughout the residence.

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Every Little Corner is Unique

Every Little Corner is Unique

I art directed a host of photography that was captured to showcase the intentional design of the space, celebrating the location, and capturing the moments of community that surrounds it. Images of normal life happening, with focus on design elements and intentionality is key in all the photography.

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